"Strength of Family" Craig Hospital Campaign - Via Boulder's Greenhouse Partners
This summer, Craig Hospital, a long-term acute care hospital that specializes in the rehabilitation of patients with spinal cord injury and traumatic brain injury, kicked off its first awareness-building advertising campaign with Greenhouse Partners, Boulder.
With the goal of raising awareness in the Rocky Mountain region, Craig and Greenhouse conducted extensive research to uncover key qualities of the award-winning hospital that resonated with current and past patients, doctors, nurses and other community members. Based on the research findings and Craig’s unique approach to rehabilitation through its family-based approach, an advertising campaign was built around the theme of "Strength of Family."
The campaign is made up of images of the actual Craig family — graduates, family members, doctors, therapists, staff and more — which together form icons that convey the love and support patients receive at Craig.
Media includes newspaper and magazine ads, NPR and PBS sponsorships, digital banners and ads and outdoor.