The Bahston Guys Go Social – Courtesy of Booyah
New York's Barton F. Graf 9000 created the Boston Guys as one of several themes for DISH Network’s TV commercials announcing their new DVR, the Hopper. The Boston Guys developed a following based on these commercials that translated to social media with people creating #Hoppah conversations. DISH CEO Joe Clayton tasked Booyah's social media team to integrate the Boston Guys into a social media campaign.
From this, Denver's Booyah Advertising created “Boston Guys Go Social” — a social media takeover of DISH’s Facebook and Twitter featuring the Boston Guys. Because the Boston Guys accent was a critical component of what made them engaging, Booyah focused on developing original video shorts that would be engaging pieces of content for DISH social media. The results were pretty outstanding with the top performing video “Viral Video” drawing 6,339 likes, 382 shares and reaching almost 6 million people on just that video alone. Numbers that make it one of the most engaging “made for Facebook” brand videos ever created (excluding TV commercials posted to FB) — beating out Old Spice, Coke, Starbucks and others for the title.