CP+B and Integer Among Winners at The Effie Awards

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The 2012 North American Effie Effectiveness Index rankings were revealed last night at the 44th annual Effie Awards Gala in New York City. Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work.

CP+B of Boulder won one Gold, one Silver and one Bronze Effie for Bolthouse Farms' "Eat 'Em Like Junk Food" (with contributing agency H L Group) in the Packaged Food category, the David vs. Goliath category and the Small Budgets, and Services category, respectively.

CP+B also won one Silver and three Bronze Effies for American Express OPEN's "Small Business Saturday" (with partner agency Digitas and contributing agencies Mindshare, M Booth & Associates and Virtue) in the Brand Experience category, the Financial Products & Services category, the GoodWorks - Brands category and the Influencers category, respectively.

The Integer Group of Lakewood won one Silver Shopper Marketing Effie for LifeScan Canada Ltd.'s "Power of Knowing" in the SME-Manufacturer: Multi-Retailer Rollout category.

Based on the analysis of Effie Awards competition finalist and winner data from the past year, Procter & Gamble is the most effective advertiser in North America, IBM is the most effective brand, WPP is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network. Ogilvy & Mather's New York office is the most effective individual agency office, while McKinney, based in Durham, North Carolina, is the most effective independently held advertising agency.

Wieden+Kennedy and Chrysler's Imported from Detroit is the Grand Effie winner (Best in Show) for the 2012 Effie Awards.

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