CP+B and Integer Among Winners at The Effie Awards
The 2012 North American Effie Effectiveness Index rankings were revealed last night at the 44th annual Effie Awards Gala in New York City. Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work.
CP+B of Boulder won one Gold, one Silver and one Bronze Effie for Bolthouse Farms' "Eat 'Em Like Junk Food" (with contributing agency H L Group) in the Packaged Food category, the David vs. Goliath category and the Small Budgets, and Services category, respectively.
CP+B also won one Silver and three Bronze Effies for American Express OPEN's "Small Business Saturday" (with partner agency Digitas and contributing agencies Mindshare, M Booth & Associates and Virtue) in the Brand Experience category, the Financial Products & Services category, the GoodWorks - Brands category and the Influencers category, respectively.
The Integer Group of Lakewood won one Silver Shopper Marketing Effie for LifeScan Canada Ltd.'s "Power of Knowing" in the SME-Manufacturer: Multi-Retailer Rollout category.
Based on the analysis of Effie Awards competition finalist and winner data from the past year, Procter & Gamble is the most effective advertiser in North America, IBM is the most effective brand, WPP is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network. Ogilvy & Mather's New York office is the most effective individual agency office, while McKinney, based in Durham, North Carolina, is the most effective independently held advertising agency.
Wieden+Kennedy and Chrysler's Imported from Detroit is the Grand Effie winner (Best in Show) for the 2012 Effie Awards.