What Wouldn't You Put in YOUR Vagina?

To celebrate National Women's Health Week, Sir Richard's Condoms is calling upon women to share "rules about what they won't put in their vagina" to raise awareness for the lesser-known chemicals that are often found in condoms and lubricant — including spermicide, parabens and glycerin. Ewww. A web short broke online this week, along with wild in NY, with other markets like SF, Denver and Austin breaking soon. They've also launched promotions on Facebook and Instagram that encourage fans to share their #VaginaRule with the chance to win a year's worth of Sir Richard's condoms. The work is from TDA_Boulder.

Credits:
Client: Sir Richard’s
Agency: TDA_Boulder
Creative Director: Jonathan Schoenberg
Art Director: Austin O'Connor
Copywriter: Jonathan Schoenberg
Music: Elias
Director: Sam Miller
Director of Photography: Jason Bach
Production Company: ONLYCH1LD
Editor: Francis Hayes