Visit Denver's 'Truth or Dare' Campaign Entices Meeting Planners to See the Real City
Meeting planners for trade associations have the daunting task of selecting cities to host their annual shows. Through endless research and up-to-the-minute info, planners know every city's strengths and weaknesses, including Denver. Or so they think.
Karsh\Hagen's Truth or Dare campaign challenges them to see the real Denver. Truths unveil the city's true destination appeal. Dares challenge planners to engage in Denver's more vibrant offerings. The first peek of this campaign was delivered through print ads.
All media encouraged planners to engage in a web experience of truths and dares, enriching their knowledge of Denver to the point of them gaining a new perspective of the city. With so much going on in the Mile High City, this refreshing approach steers clear of traditional marketing where other metropolitans opt to showcase their convention buildings.