Herb and spice brand Schwartz is all about flavor. To demonstrate, Print Tech collective, Novalia and Grey London collaborated on this interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.
Each herb and spice depicted in the artwork is assigned a musical chord matching its flavor characteristic. The image was then back-printed with an innovative conductive ink, giving the poster capacitive touch technology. When paired with a mobile device via Bluetooth, the poster becomes an interactive musical instrument.