Cool Agency Promotion from Philosophy at Last Night's Paper Fashion Show
Denver's Philosophy Communication executed a UV-lighted fashion/self-promotion at the 8th Annual ADCD Paper Fashion Show last night. The Alice In Wonderland fashions they created were painted with florescent and glow-in-the-dark paint before the show. 100 branded UV flashlights were handed out to the front row audience members with printed instructions to illuminate the entry on the catwalk. The reverse side of the flashlight tag carried a Philosophy Communication branded message. Nice. Here's 9 News' pre-event coverage.