Former Head of Analytics at CP+B Launches Consulting Firm in Boulder

Chalk this up as one more reason it's great to have Crispin in Colorado — all the great people who fall in love with the state and decide to start new companies here after peeling off.

Drawing from more than two decades leading market research and analytics for some of the world’s biggest brands, Trina Arnett has launched her own consulting firm to help clients make sense of their data and link it to strong business results.

Arnett’s business, trinalytics, helps agencies establish analytics for their clients, works directly with clients to do the same and works with other research vendors to provide a more full-service offering.

Before opening her firm in May, Arnett developed and led the analytics teams at advertising firms Crispin Porter + Bogusky and Mullen. Her data-driven insights have led clients such as Microsoft to change their business strategies and approaches.

Hit them up to talk deeper if you've got an itch to scratch.