Denver's Definite Productions Finalist in Vitaminwater's Cannes Video Contest 2012
Glaceau Vitaminwater throws a pre-Cannes contest every year to award filmmakers for spots they create about the sugar water. Winners get cash prizes and the grand prize winner gets a trip to the Cannes Festival. A spot shot and produced by Denver's Definite Productions — and featured below — was selected as a finalist in this year's competition. It was directed by Nate Watkin. Who thinks VW should run this thing for real?
"This year, we want you to celebrate vitaminwater and how they are water, but only better. Think about all your everyday occasions, and how they could be better -- if you just sprinkled a little fairy dust to make them amazing! We are always thinking about how things could be better, so this is your opportunity to show us those scenarios."