Xylem Digital, Denver has just launched a fun, interactive, educational and immersive online environment for Chiquita at Chiquita.com. According to the press release, “Chiquita sought a new site that balanced an engaging, fun and entertaining consumer experience with information critical to educating its target audiences about its array of healthy fruit offerings beyond bananas alone.”
The new Chiquita.com merges the iconic Chiquita brand heritage (The Chiquita Banana Song and Miss Chiquita) with an updated web environment meant to appeal to a new demographic of fruit lovers. Unique digital elements include a karaoke application that allows users to record video via webcam, upload and share through social media portals including YouTube. The site also features a “Show Us Your Stickers” photo-sharing page that incorporates Flickr, where consumers can display their Chiquita sticker photos.