Ex-New Kid on the Block Sings the Old Navy Summer Catalog
He's sold over a bajillion albums — and now Jordan Knight's turning his talents to summer catalogs. Starting today, he'll be singing the Old Navy Summer Catalog, just for ON customers on Facebook. The FB tab lives at www.jordansingsoldnavy.com, where Jordan describes each Old Navy summer item in song. On the site, visitors can download a free megamix by Jordan — a club remixed version of all of the songs.
The catalog is launching with an online infomercial, Jordan's tweeting it up this morning and a TV spot will follow next week. Silky sweet. Agency: CP+B, Boulder.