Site Launch: Booyah Advertising
Although Denver's Booyah takes advertising seriously, they don’t take themselves too seriously. Instead of building a new website focused on their technology and tools, they focused on their people, culture and results. Collaborating with design partner, Moxie Sozo, they created a site inspired by the birth of direct response advertising in the 1940s.
Everything from font styles to photo treatments was derived from extensive research into old newspapers and trade journals. Photography sets built in-house with old electronics, rotary telephones, typewriters and ticker tape gave the team an environment to show their personality and contrast against the high-tech theme used by others in the space. “I know it’s our people that set us apart in the field. Since everyone says that, I wanted to prove it by making them the stars of our site and highlighting the specific work they’ve done for clients,” says President, Troy Lerner. The website was developed by Booyah’s SEO team and built on WordPress.
All of the clothing was authentic vintage from Chic Antiques in Denver. All the photography was done by Crystal Allen Photography and the treatments applied to the photos in post production were done by Booyah’s Creative Team and Crystal Allen.