Despite Crappy Snow, Cactus Helps Jackson Hole to their Second Best Season Ever
ESPN is running a five-part interview series, called Snow Business, in which they talk to the people in the snowsports industry who are coming up with innovative ways to keep their businesses thriving despite the crummy winter. They interviewed Jackson Hole's Chief Marketing Officer, Chip Carey, who points to the work done by Denver ad agency Cactus as a key to increasing JH's regional overnight business by 31 percent — with ski resort visitor numbers down 15 percent nationwide and snowfall in Jackson Hole at only 65 percent of its average. Man, we love seeing stories like this about Colorado agencies. Check out the interview on ESPN.