NEWS
Despite Crappy Snow, Cactus Helps Jackson Hole to their Second Best Season Ever
ESPN is running a five-part interview series, called Snow Business, in which they talk to the people in the snowsports industry who are coming up with innovative ways to keep their businesses thriving despite the crummy winter. They interviewed Jackson Hole's Chief Marketing Officer, Chip Carey, who points to the work done by Denver ad agency Cactus as a key to increasing JH's regional overnight business by 31 percent — with ski resort visitor numbers down 15 percent nationwide and snowfall in Jackson Hole at only 65 percent of its average. Man, we love seeing stories like this about Colorado agencies. Check out the interview on ESPN.
Comments
Here We Go Again! Weeeeeeeee...!
Yet when the Colorado Tourism Account saw the State have it's best numbers ever, you bitched and whined about the work being done by an agency in another State.
The Denver Hypocritist?
Those mountains are glowing on those trucks.
I not only own all the land that the whole rocky mountain divide is on, but I own the mountains period, and all the beauty everyone enjoys so much that LOVE living here!
So, really no point in fighting about peaks and resorts and shyte that shit is so passé...!
This campaign was so good. I'm man enough to admit that I wish I had this in my portfolio. Great copy. Great strategy. Nice work Cactus.
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