Grenadier has teamed up with client Fruit2O — the original zero-calorie fruit-flavored water with an appreciation for the lost art of restraint and balance — to stop what they see as a rampant problem in the technology age: “Social Media Over-Sharing.”
The centerpiece of the tongue-in-cheek campaign is the Fruit2O “Dial It Back” Facebook app, which monitors your Facebook activity to create a humorous, infographic dashboard highlighting all the areas that you may want to dial back.
Along with an online petition to urge Facebook to add a permanent Dial It Back button to its interface, the app is shareable, allowing you to gently nudge friends, family, co-workers, anyone who needs to dial it back, and tracks and communicates your progress and “recovery” — or lack thereof — in various areas of your Facebook habits. And, every day you check in, you increase your chances of winning daily prizes and a sweepstakes grand prize: a trip to a place where your cell phone, mercifully, probably won’t work — the Florida Keys.
David Snyder, Executive Creative Director at Firstborn, wrote this piece on the benefits of coming up through the ranks the right way in advertising. Read it, you'll dig it.
This nice conceptual piece from Justin Renteria augments an article in The Chronicle of Higher Education. In it, the author suggests that having enemies — and even creating new ones where none exist — is part of our human biology. Early humans evolved by fending off hostile animals, as well as hostile bands of fellow humans. We battled "others" to protect our tribesmen and resources, and we battled them to steal and secure their resources. Today, we have a pronounced ability to make enemies. An almost genetic need to have one, even if only to swell our patriotic pride.
That first little beauty is from the “Gumbo” strain — for sale at the Denver Relief marijuana dispensary. Benjamin Rasmussen shot it, along with many more, for The Guardian Weekend Magazine. The story ran this weekend and is here if you want to read about Colorado's green rush.
The illustration is engraved with ridges that produce sound as they're scratched with your fingernail. The piece was created for Slussen — a mobile DJ mixing system app for iPhone. Agency: Uncle Grey.
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