Under Armour Shows Us Running in 360º
Here's the newest spot from CP+B for Under Armour running shoes, featuring pro athletes Tom Brady, Cam Newton and Kemba Walker, which reminds us an awful lot of the technique in this fashion ad posted back in April. Could be coincidence.
Athletes who run are different than typical runners. They go harder, faster, stronger. The spot shows how Spine technology gives them both the agility and stability they need (it's the first shoe designed for runners of size AND strength). The spot showcases the shoe and the athlete from the ground-up, providing a unique perspective on their training regimens. It’s a different kind of shoe for a different kind of runner. Because for the elite athlete, “This is how we run.”