Here's the Deal on Selectica - Via angrybovine

Boulder based angrybovine continues to help Selectica explain the value of the products and services they provide — helping growing companies sell complex deals, easier. "With a concept script as our starting point. we were able to develop a story for those who really need this software and, for the first time in the Guided Selling/Contract Lifecycle Management industry, we were able to illustrate a succinct look at the huge and complex expanse of their offering. Now, try and fit that all into something compelling and approachable, as well as informative. That was the assignment," says Jay Ferracane, Creative Director at angrybovine. TruFuel did the animation to bring the piece to life.