Factory CEO Scott Mellin Says Denver 'Wasn't An Accident' as Choice for Agency Headquarters
A post, titled An Ad Agency In Denver?, appeared in Marketing Daily a few days ago written by Factory Design Labs CEO Scott Mellin. In it, he justifies all the reasons Factory chose to set up shop in Denver — which caught us a little off guard, since the agency's been around for 15 years since 1997 here in town. He says it's an advantage "to locate outside the typical ad agency cities," but also talks about the drawbacks of being headquartered in Denver.
"The biggest challenge to running an agency in Denver is that you don’t mingle with dozens of global brands on a daily basis. We have to work extra hard to find clients, because we don’t have next door-neighbor relationships with large global lifestyle brands. And our biggest enemy is the misperception that Denver is not in the center of the ad-industry action — which limits our reach with potential brands and employees."
We'd love to know why he felt compelled to write the piece after so many years of the agency being a Denver staple.