Tell Qdoba Why It's the Food For You, Get Free Chow in Return

Colorado-based Qdoba Mexican Grill just launched a new interactive campaign, encouraging eaters to share and explore their own passions in exchange for the opportunity to get free food. The new campaign visually explores the emotional role that food plays throughout the Qdoba brand — and in the lives of the restaurant’s employees and guests — by leveraging video and a user-generated collage of tagged Instagram images.

In addition to a video that illustrates Qdoba’s uninhibited love for food, guests can share and explore their own passions or loves by simply completing the phrase “Food for people who love ______.” Once a term is entered, a grid of Instagram images that have been publicly shared is instantly created using tagged images of that word. Guests can receive special offers from Qdoba by interacting with the images or entering certain keywords. Potential offers include free chips and 3-Cheese Queso (with purchase of an entrée), free burrito and buy one entrée get one free. Qdoba plans to host the campaign for approximately four weeks. Get yourself some.