Discovery Founder Celebrates the National Forest Foundation with a PSA - Via Mrs. K

Discovery founder John Hendricks, longtime supporter of open spaces and natural lands, asked his in-house agency, Discovery Creative, to develop a PSA for the National Forest Foundation. When the final boards featuring Staten Island’s PS22 children’s choir were selected, Denver's Mrs. K became the choice to direct and produce the spot. Said James Gilbey, VP, Group Creative Director, "[They] knew immediately how to bring this idea to life and capture both the magic of the kids and the forest. When you hire brilliance like this, you get the hell of out of the way and let them do their thing."

Already fans of PS22 after seeing them on Oprah and hearing their collaborations with countless musical stars, Mrs. K was thrilled to record them on their home turf and meet the man behind it all — Chorus Director Gregg Breinberg. “Meeting Gregg and witnessing firsthand how he inspires and lights up the children under his guidance, gives me a genuine glimmer of hope for our future, ” said Mrs. K Director Jeanne Kopeck.

National Forest Foundation PSA :60 from Mrs. K on Vimeo.