Impossible TV Brings "Ice Age: Continental Drift" to Discovery Channel in Clever Integrated Promo Campaign

Denver's Impossible TV has released an integrated promo campaign merging the Ice Age: Continental Drift and Discovery Channel brands. With the goal of creating fun, clip-driven promos that would equally highlight both brands, the Denver-based production company used clever scriptwriting and the magic of editing to bring two very different stories together as one. Title design, music and effects rounded out the effort, which featured Final Cut, After Effects and Cinema 4D. The end result: two funny, entertaining and informative 30-second spots that tease the new animated feature film while highlighting Discovery’s diverse lineup of shows. Tricky business editing this one together.

Discovery Ice Age Tie Ins from Impossible on Vimeo.