NEWS
Stop Wasting KRAFT Mac & Cheese Noodles on Your Crappy Art
Every day, thousands of boxes of KRAFT Mac are wasted for the purpose of macaroni art — and it’s been that way for generations.
The Dinner, Not Art iPad app is KRAFT’s answer to the problem. Now you can can make digital macaroni art and save the real noodles for dinner. With the free app for Apple iPad, you can choose your canvas, place noodles, rotate noodles, size noodles, and use the paintbrush to create your macaroni masterpiece without ever wasting a single real noodle. And by doing your part, KRAFT will donate 10 real noodles to Feeding America® for every digital noodle used in the app, donating up to 110,000,000 noodles. Agency: CP+B.
Comments
CP+B stuffs way too many components into a campaign's messaging, making a lot of their work instantly forgettable. Here's a joke about wasting mac and cheese, here's a corporate social responsibility message...oh yeah, there's a contest too. Sounds like someone really wanted to justify a creative concept.
I love Mac&Chese
When did advertising people get so cynical that the only good work is done by themselves or Apple? This is a great idea. If you thought of this idea, you would have called it "brilliant."
Are you supposed to eat the macaroni that feel off the art that had glue on it? I, I mean, my friend did, are they going to be alright?
Better say it like someone else, because the fight fa wa is mums for now...?!
I actually think it is great, and it made me laugh.
not impressed. this is vanilla at best. not being jealous, i just think cp+b is better than this. (or was) the acting is equally horrific.
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