Nike Shoe Shine 2012 Artist Documentary - Via Jeffery Garland Photography

Nike Shoe Shine is a culmination and celebration of snowboarding, art and music. Every year, Nike brings the snowboarding community, industry heavy-weights, media and friends together for the SIA’s art-party of the year. This year, 12 artists were hand selected by Nike Snowboarding to contribute their artistry to the 2012 Shoe Shine show. The artists selected span the globe and form a battalion to create boots that expand upon the Zoom Force-1′s design. After the SIA show in Denver, Shoe Shine heads overseas to ISPO in Munich, Germany.

Boulder photographer Jeffery Garland was asked by one of the 12 artists to help document their teams progress from start to finish. The team was comprised of 2 Artists (Raul Pinto & JG Mazzotta) — one from Denver, one from Boulder — 1 Art Director and 1 Director of Photography. Over the course of a few weeks, Garland documented the design and build processes in both still and video imagery.

How cool is it that this type of work is going on here?

NIKE SHOESHINE 2012: THE AIR REACTOR - Powered By Installite from jeffery garland on Vimeo.