Domino's Launches 'Think Oven,' Asking for Your Best Ideas
This week, CP+B launched an online platform for Domino’s to mine consumer creativity for ideas to improve the company. Think Oven is a Facebook platform that has two parts: Projects and Idea Box. Projects is where Domino's is asking for help on something specific. With Idea Box, people can submit any idea they might have for Domino's. For their first project, that began yesterday, Domino's is asking for new uniform ideas. Two visuals submissions and two written submissions will each be rewarded with $500.
Innovation sourcing has become central to Domino’s story. Domino's newest product, Parmesan Bread Bites, wasn't created by the chefs at Domino's headquarters. It was created by Brian Edler, a Domino's store owner in Ohio. The product has proven that great ideas can come from anywhere and has inspired Domino's to create a new way to listen to ideas from customers.