Colorado Resorts are Just Practice for Jackson Hole
To promote the steep and deep terrain Jackson Hole resorts offer, Cactus created a series of mobile billboards that poke fun at Colorado ski resorts. Parked along I-70, the only way to get up to the hills, the trucks state, “Enjoy practice today” for westbound traffic and “How was practice today?” for skiers headed home. The billboards direct people to www.jacksonhole.com/deals — which they could easily visit while sitting on the highway. Cactus will run another series of mobile billboards during the heavily traveled President’s Day weekend.