Thank Christ, Arby's Advertising is About to Be Fixed
Arby's has had one royally awful advertising run over the last decade (think oven mitt, good mood food and the other campaigns that make you want to spew beef n' cheddar). So we're excited to hear this morning that CP+B once again has a fast food client.
"Arby's awarded its nearly $100 million account to Crispin Porter + Bogusky without a review. The move reunites Arby’s new CMO Russ Klein with the MDC Partners agency he hired in 2004 when he was global chief marketing officer at Burger King. Klein left BK in late 2009 and joined Arby’s last month."
Let's see what you got, Boulder.