Ah, So That's Why Oskar Blues Prints a Little Circle on Their Beer Cans

Jonathan Shikes, aka Colorado Beer Man, today turned us on to what he says is a well known fact (at least in serious beer drinkin circles) about Lyons brewery Oskar Blues' beer can packaging. "The brewery has long printed a small circle on its cans that most people say is the spot where you can carve a hole to reuse that can as a handy pipe." Really? The theory is, perhaps, reiterated by Oskar Blues' post-Amendment 64 Christmas card, recently posted to their Facebook page.

Anybody out there intimate enough with the brand to comment on this mysterious, yet intriguing packaging design decision? (BTW, we do not support puns or smoking anything through tin cans.)