NEWS
New CDOT Campaign Warns Bikers of the Signs They're Too Drunk to Ride - Via Amelie Company
Denver's Amelie Company has been busy cranking out new campaigns for CDOT to ensure road safety for everyone on four wheels and two. Here's their latest motorcycle safety work that stretches print, outdoor and coasters.
Credits:
CD: Gordy Hirsch
ACD/CW: Sarah Sibley
Design: Andrew Hoffman/Garrett DeHeer
Photo: Bryce Boyer
Retouching: Bryce Boyer/ Mark McCabe
(Special thanks to Paul Suggett)
Comments
Pretty stereotypical portrayal of who rides bikes in Colorado.
Well done! I like this, a lot.
Not impressed. This doesn't speak at all to a diverse audience of rider.
So if i'm not fall-down drunk it's cool for me to ride my bike?
As a consumer, I think you guys missed the mark on this one. It's pretty obvious no one there get's it.
This ads are nonsensical. What do the lines have to do with the stereotypical shots of bikers?
As someone in advertising who also is a life long rider, I have to say
these ads do not appeal to the people they are trying to appeal to.
Pretty hokey, poor copy, just really bad.
same picture every ad, same basic headline every ad
Yet another "classic" example of where the average Egotist reader assumes they are the target audience here.
I am avid weekend rider and there's one thing and one thing only to consider here: if you own a bike, you will never leave it at the bar. Period. No matter how much have had to drink. I have seen some pretty drunk people in some of the bars we go to and when I go to work on Monday, there's never a bike left in front of the bar I pass.
My wife and I shared a few laughs over some stories after I saw these and I have no idea if they will get a guy who's been drinking and riding for 30+ years to stop, but at least it could get a conversation going.
My 1 cent worth...
I'd love to see whatever stats people have, maybe as a follow up to creative posts like this one—to show the community what the work was meant to do and what it did. Sure, the authors of the work will likely always pick the best numbers—but some context would be really beneficial, mainly as a learning tool, but also to address some of the gut reaction, like/dislike comments, which, as usual, would hold so much more water if you guys would use your names and stand behind your words. Thanks.
yeah most real bikers are smart
they should of used the wannabe white collar/hipster 'burb bikers wearing their brand new Sturgis t shirt
great photos though
Definitely cheesy!
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