NEWS
Boulder is More Honest than Denver, So Says Honest Tea's National Honesty Index
Honest Tea set up unmanned pop-up stores around 30 cities this summer, asking people to pay $1 when they took the tea and filming the results — that were then translated into a National Honesty Index. Denver's 16th Street Mall unsurprisingly stunk with an 80% honesty ranking. Overall, Denver is 90% honest. And the sweet city of Boulder ranked 99% honest. Unless, that is, you're asking them to be honest about ever skipping a shower for a week.
Comments
Cool idea! Really surprised to see Dupont Circle was 95% honest.
Not to mention, this whole experience is incredible. Clean, easy to read, great concept, and flawlessly executed. This is what ana interactive infographic should be,
Too bad Honest Tea isn't so honest themselves:
http://www.elephantjournal.com/2012/08/boycott-these-organic-natural-tra...
Guess that's what happens when you sell out to Coca-Cola.
Honest Tea is NOT SO Honest and is on the Great Organic Deceivers list!!
"While they purport to have an environmental and health-conscious mission, they completely undercut that claim by fighting GMO labeling. Honest Tea, for example, is USDA-certified organic. Yet Honest Tea is owned by Coca-Cola, which has also contributed more than $1 million to defeat Label GMO."
Wall Street was ranked 97% honest... I suspect this study is flawed...
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