Short Film Created by Bogusky and Schiff Takes a Closer Look at the Signs the Homeless Create and Carry
A film co-produced by Kids At Play and Boulder's FearLess Cottage that explores the most fundamental, ever-present form of advertising — cardboard signs created by the homeless — has been accepted into 12 festivals, including the 2012 DC Shorts Film Festival, the largest gathering of its kind on the East Coast.
Before it became a 15-minute film, "Good Karma $1" began as a fascination by Alex Bogusky with the street-level philanthropy and communication that happen through windshields. When you have no resources to share your message, Bogusky noted, the sign remains the simplest, most effective tool to do so. He began buying signs from the homeless as a way to understand this unspoken conversation that occurs at intersections.
"Good Karma $1" is about this vernacular familiar to all of us — as well as what happened when Bogusky and others tried to write their own signs. The making of the film was a collaboration between Bogusky, the Kids At Play team and Made Movement's Chief Creative Officer, Dave Schiff. No plans yet for a Denver/Boulder viewing. Too bad, it looks interesting.