Site Launch: KONG - Via LRXD

LRXD (previously LeeReedy/Xylem Digital) has released a new site for KONG pet toys — a company that's actually out of Golden, Colorado (who knew). Anyway, here are the details on this thing.

Most people think of KONG as the classic red rubber, bouncy toy their dog can’t get enough of that never gets replaced. But KONG makes a whole breadth of dog toys for different ages, behaviors and preferences. Plus. they make toys for cats.

To expose people to this range of offerings (and make sure they have the toy that’s most appropriate for their pets), the new KONG website centers around the KONG Finder. This interactive tool lets pet owners tell KONG about their pets, then fetches the perfect KONG toy for them. It’s been such a hit that we replicated the tool on KONG’s Facebook page.

See the site.