People Throw Tantrums to Discover Untopped Triscuits Are Delicious
Triscuit is the most-topped cracker in America, which is how it has presented itself in advertising for the past several decades. Even the packaging shows it topped. But CP+B's new campaign focuses instead on Triscuit’s great taste. And it does so in the unorthodox fashion of highlighting consumer complaints.
The “Topper’s Tantrum” TV campaign shows the unique state of joyous anger that happens when consumers discover Triscuits actually taste great right from the box. There is joy at having discovered the great taste and anger at how long they’d been led by to sully that taste with toppings.