NEWS
People Throw Tantrums to Discover Untopped Triscuits Are Delicious
Triscuit is the most-topped cracker in America, which is how it has presented itself in advertising for the past several decades. Even the packaging shows it topped. But CP+B's new campaign focuses instead on Triscuit’s great taste. And it does so in the unorthodox fashion of highlighting consumer complaints.
The “Topper’s Tantrum” TV campaign shows the unique state of joyous anger that happens when consumers discover Triscuits actually taste great right from the box. There is joy at having discovered the great taste and anger at how long they’d been led by to sully that taste with toppings.
Comments
What is that mans name???
Do they serve Triscuits at Applebees?
This is an entertaining ad campaign, reminiscent of the Sony PS3 campaign with Kevin Butler.
It's good to see Nabisco communicating a simple core competency of making quality snack foods.
i always had a toped triscuits and then i had a untoped triscuits and it was amazing
This is a rip off of Mitch Hedberg's joke about just wanting to eat Ritz Crackers and not wanting to follow the "serving suggestions" on the back of the box.
My 23 year son and I find these advertisements extremely hilarious. So funny I make film one from my dental office.
Thank you for the witty humor!
this wasnt LOL funny
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