NEWS
Too Early to Think Skiing? Aspen and Factory Design Labs Bet No With The Mountain Collective.
Four of the world's best independent resorts, Aspen/Snowmass, Alta, Jackson Hole and Squaw Valley/Alpine, rolled out an announcement yesterday about a joint pass they're offering this upcoming season, called The Mountain Collective.™ The pass offers free days, discounts and limitless vertical feet to members across Colorado, Utah, Wyoming and California. Yessum.
Website and product design is by Denver advertising agency Factory Design Labs. Web nerdery is by Liftopia, San Francisco. And the video was shot and produced by Aspen/Snowmass and Carbondale's Vital Films.
Introducing The Mountain Collective™ from Aspen/Snowmass on Vimeo.
Comments
weak deal, long video...forgettable.
Blake, is that you?
Maybe its just a weak deal... especially when you look at the Epic pass.
Haters gonna hate
stoked for winter! awesome resorts.
Agree the resort mix is great. Loving the look of the campaign. Nice work.
Thought it was a killer idea until I realized it only includes 2 actual days and then discounts. It'll be interesting to see how this helps/hurts these resorts...
Factory doesn't do the video or the site development? That must've hurt.
Wait, so Factory doesn't trust their editors or developers to do stuff like this, or is it just that they want to pawn off the little projects they don't care about to third party companies? Weird. Why even bother having editors / developers there in house if they don't use them...
Also - Just because someone makes a negative comment about something Factory does, doesn't mean they should piss all over Blake Ebel once again. Didn't he leave Factory and become pretty successful with his own agency, obtaining Qdoba as a client within 3 months? Yeah...I'm sure he really cares about Factory still.
Great work by Factory! Only having one week to work on this... pretty impressive if you ask me. The look and feel is great (which is what they worked on, and what the egostist is trying to show off.) They dont invent the deal, or even get the chance to work on the video. Haters gonna hate, but keep up the good work over there. Glad to see you guys are still doing good work in the post Blake era. All the best to him as well.
Why are so many talented people leaving Factory?
my Goodness, I was wondering the same question @nobodylovesraymond.
Great resort mix, beautiful work, looking forward to winter.
People come and go from any business, I doubt Factory is any exception. Seems like another ex-employee trying to make something that's not there.
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