Denver's EffectiveUI Acquired by WPP

On Tuesday of this week, the same day that Havas announced a majority stake acquisition of Boulder's Victors & Spoils, another Colorado shop also found itself ringing the cash register. EffectiveUI, a leading user experience (UX) agency, has been acquired by WPP — the world’s largest communications services group.

The company was founded in 2005 and is headquartered in Denver, with an additional office in Rochester, New York. EffectiveUI will operate as an independent company within WPP, with the ability to work in partnership with other WPP companies to provide UX services.

“Our decision to specialize in UX was the right one, as our practice and expertise has been sought after by many of today’s leading brands wanting to improve digital interactions with their customers,” said Rebecca Flavin, CEO, EffectiveUI. “Joining WPP gives us the ability to work with network partners to leverage our leadership in digital user experience, and further our mission globally to humanize people’s interactions with technology.”

Congrats, guys. Great to see the big holding companies have their eye on CO.