Wow of the Day: Havas Acquires Victors & Spoils
In all our years in this business, we've never seen an agency take more bullying over its business model than Boulder's Victors & Spoils. Because of this negative reaction and crowdsourcing's polarizing nature, it would seem that the shop would be avoided by holding companies. Not so. The polarization — and the continuing acceptance of crowdsourcing as a viable answer to today's advertising puzzle — has attracted Paris-based advertising holding company Havas who has acquired a majority stake in the firm. As part of the deal, founder John Winsor remains CEO and becomes chief innovation officer at Havas.