Mac & Jinx

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Crispin, Porter + Bogusky, Boulder has rolled out a cool little Twitter game for their client Kraft Mac & Cheese. Any time two people individually use the phrase “mac & cheese” in a tweet, they’ll each get a link pointing out the “Mac & Jinx.” The first one to click the link and give Kraft his or her address gets five free boxes of Kraft’s mac and cheese and a T-shirt. Try it out.

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