SRG Picks up Director of Digital Strategy/Managing Director Joe Salvati from CP+B

Sterling-Rice Group, Boulder announced today the addition of award-winning Director of Digital Strategy and Managing Director Joe Salvati to oversee the burgeoning digital creative team and multiple client interactive campaigns.

Salvati joins SRG most recently from Crispin, Porter + Bogusky where he led an integrated team of 30 people on the Microsoft business, including the Windows, Windows Phone 7 and emerging technologies initiatives. Prior to that, Salvati served as SVP, Partner of The Wonderfactory, a leading user interface and design firm in New York. There, Salvati led the client engagement and project management capabilities. He spent several years prior to that at Digitas and Modem Media, managing budgets of over $42MM annually across three offices and acting as VP, business and product operations leading the company’s largest accounts.