Wyoming Tourism Invades Portland with Food & Adventure Truck
Looking to expand its presence into new markets, Wyoming Tourism hit the road in Portland with a food and adventure truck. Developed by Barnhart, Denver, Wyoming Tourism gave Portlanders a taste of the West with regional food – such as bison burgers and chili (no Rocky Mountain Oysters?) – and the chance to participate in authentic Wyoming activities and giveaways. Out-of-home ads, which feature QR codes to drive users to a unique mobile site for an opportunity to register for a free Roam Free Wyoming summer vacation, supported the events. Nice design on that chow wagon, Barnhart and The Tenfold Collective (who assisted in the design).