The First Sampling Experience that's Just for Adults - Via CP+B
The iSample TEMPTATIONS by JELL-O experience dispenses free TEMPTATIONS (the first dessert made just for adults) only to adults. If the machine detects a child, it shuts down, asking the child to step away. Once the child is removed from the immediate vicinity, it will come back to life, ready to share a free TEMPTATIONS by JELL-O treat to any adult. Last week, Kraft Foods launched this sampling program, activated by age-via-facial detection, in two locations in Chicago and New York.
The technology comes from a partnership with Kraft Foods and Intel, while CP+B handled the creative campaign with software development from Clarity Consulting.