Chipotle Gets One Right

/ Comments (3)

We've been hard on the work that BSSP and the internal team have done for Chipotle over the last several years because, frankly, it's been pretty dismal for a Colorado brand that we quite like. This ad puts them on the road to recovery. It's a two-minute piece speaking out against the unnatural way food is processed (and how we can get back to the way it used to be) and features Willie Nelson singing Coldplay's song 'The Scientist.' What do you think?

Via

Comments

Awesome.

"Little pig, little pig, let me come in." Said the big bad factory farmer. "Not by the hair on my upper lippy lip lip." Said the local farmer with a bad ass stache.

Friendly, fun, simple and my 3.5 year old loves and gets it.

Great animation and flow to the piece. Great change of pace from their other adverts, this makes me want to stop motion my way to chipotle right now.

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