Chipotle Gets One Right

We've been hard on the work that BSSP and the internal team have done for Chipotle over the last several years because, frankly, it's been pretty dismal for a Colorado brand that we quite like. This ad puts them on the road to recovery. It's a two-minute piece speaking out against the unnatural way food is processed (and how we can get back to the way it used to be) and features Willie Nelson singing Coldplay's song 'The Scientist.' What do you think?

Via