Our Little Baby All Grows Up

Crispin Porter + Bogusky, Boulder is taking their junk food experience and applying it to health food for the first time. The result is 'Baby Carrots - Eat 'em like junk food' – a new campaign centered around a website, new (potato chip-like) packaging and webisodes that feature Chip and Abdul 'bringing you the freshest late show.' The problem as we see it with all of this? You can't change the fact that baby carrots taste like dirt and chips taste like a slice of cheese-dusted heaven. But here's hoping.