Nice Airport Board for FirstBank

I'm convinced that airport billboards are all that TDA can do.

I don't get this particular board (please help me). But TDA has done a lot of great great work on the bank - in airports, on ski slopes, on billboards, on television (It smells like cookies here) and, even from airplanes (This is our idea of a corporate jet).

I'm guessing you snap a photo of one of those barcodes with your smart phone, and it takes you somewhere that you can download books.

Smart idea.

I don't know, I scanned one of those and all I got was an old issue of Hustler. Maybe I did it wrong...

I walked by this billboard the other day at DIA and I think it's brilliant - I know one of the free books offered is The Art of War (business guys love this). I believe one of the others is Treasure Island (vacation book reference). TDA has done an amazing job of taking over DIA for FirstBank. And on the campaign in general. Mazel tov you guys.

They're QR Codes. Elliot is right. also, TDA does do a lot of billboards. They are pretty creative, but at the same time, getting your client to try something different would be more creative.

I think 99% of consumers still have no idea what QR codes are or even understand how to interact with them. In my last city I was tempted to try an experiment of putting up QR fliers to promote music or my company's product launch, yet eventually decided the public needs to be educated or guided through the process.

Something tells me the "Google Goggles" app may hold a better ROI if an augmented-reality advertising platform ever comes to fruition. Plus the app apparently comes bundled in an update for Google Mobile, thus making things more seamless.

I snapped the shot and Eric is right, there were three books: Treasure Island, Art of War, and Moby Dick - my phone cam washed out with the backlight of the board. While I was standing there at least 3 people (plus myself) used one of the QR's to grab a book. It was super quick - by the time I got to my gate I had downloaded Art of War and was reading by the time I boarded.

I say good job TDA.

Better image - must have clicked the wrong one when I sent:

I swear, the First Bank clients must be total pushovers. No strategy whatsoever in any of the work. And don't tell me that the strategy is paying off "we're here to help you save", because thats not a strategy - thats a lame tagline which TDA always confuses as strategy.

1. People hate (and distrust) big banks, especially recently
2. Community banks (like FirstBank) are not only different than big banks; they make something like 80% of the small business loans in this country
3. If you could set a community bank apart, by making it seem local, interested in the community, interested in small business, etc. you'd have executed a successful strategy

I'm not privy to the strategy doc, but I'm guessing that's the plan—and I'd argue, based on the depth and breadth of the campaign, it's working. I'll say this much, before TDA (Dave Logan era), I personally saw FirstBank as rinky dink and kind of sketchy—now, I see them as friendly, competent and very interested in Colorado.

Just one person's opinion.