Harley-Davidson's CMO Explains Why They Chose Victors & Spoils

November 21st, 2010 / Comments (1)

Victors & Spoils, Boulder received 600 ideas from 200 people after they posted a brief to their 3,200 creatives for Harley-Davidson. They presented 65 of those to Harley CMO Mark-Hans Richer on Oct. 22. The Harley marketing chief says the quality and the quantity of those ideas—and those he saw from a follow-up brief Harley ordered up on Nov. 5—”blew us away” at Harley. The ideas included ad concepts, social media programs and even product ideas.

Forbes: What is the lesson here for people in advertising?

Richer: Fortune favors the brave.

Read this interview in Forbes.

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Comments

People can, and will bash Victors and Spoils for allegedly taking away value from the profession of advertising, but I'd have to disagree. Anyone that contributes a "pitch" from one of their briefs is only wasting their own time if they're work isn't used. However if it does get used, they got their foot in the door of the industry. Isn't this a great way for the client to benefit from lots of (managed) options and for an unknown to break into advertising without a crappy internship?

inorganik
November 22nd, 2010, 10:53am

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