NEWS
FirstBank 'Bank Merger Madness 2010'
Opposite and mirroring the March 15 Denver Post’s sports coverage of the first round match-ups in the NCAA “March Madness” basketball playoffs will be the un-filled-in brackets for the lesser known elimination tournament, “Bank Merger Madness 2010.” The full page ad is the newest one-off in FirstBank’s long-term “corporate independence” campaign, created by TDA Advertising & Design, Boulder.
With no copy other than the tag, “Independently owned since 1963,” the ad is meant to remind Colorado banking customers that FirstBank is not seeking to buy, or be bought by, any other bank. It will appear once, today March 15, before any games, and again on Thursday, March 18, before any of the 32 first-round games. In both cases, placement will be adjacent and across from the newspaper’s editorial NCAA bracket chart. “Bank Merger Madness” will run once as a vertical full-page, once as a horizontal half-page.
Credits:
CDs: Jonathan Schoenberg, Thomas Dooley
AD: Neal Desai
CW: Jeremy Seibold
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Comments
Huh?
Wow, so, let me get this right - this is a blank bracket, placed across the page from the newspapers same blank bracket?
Does this ad really remind you that FIrst Bank "is not seeking to buy, or be bought by, any other bank"?
To me it says that First Bank has a lot of money to burn on useless ads.
sorry, but nobody is smart enough to get this unless you tell them the concept first. tda can do 1000 times better - must have been an off day.
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