NEWS
Crispin Wins Kraft Mac N' Cheese Biz
Word over on AdAge is that Kraft has shifted their Mac N' Cheese account from Draft over to Crispin Porter + Bogusky. Congrats, Boulder.
"We're trying to bring some fresh things to everything we're doing," said Kraft spokeswoman Joyce Hodel. "Kraft Mac N' Cheese is such an important, iconic brand for us and we really wanted to bring in a fresh perspective."
Stay tuned for some interesting work on the white-trash cuisine front.
Thanks for the pic, Troy
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Comments
Cha-Ching! says egotist.
who cares about the crimes against humanity committed by Kraft.
I for one would rather starve to death than land their account or eat their food.
Great win. It's fun to watch these guys work biz dev magic.
peep this picture at CPB
Neat a giant box of mac n cheese. I think a real win would be winning Top Ramen. Now there's a food group we don't give enough props to...
And while I'm at it.. what's up with LOST this season?
Nice one Troy, the noodles are the size of your legs.
Wow. What a sell out this once great agency has become. This is going to be a nightmare for everyone.
Shitty ass mac n' cheese in Boulder, CO. How ironic.
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