Chipotle's Even Confusing People Who Should Be Getting It
As we all know by now Chipotle ditched their agency and took everything in-house. How are they doing? No less than four of our readers (who, as creatives, should really understand what Chipotle's trying to do) sent us a picture of the new burrito bag they encountered while at the restaurant. No one gets it.
"I went to my local Chipotle here in Nebraska the other day and walked out with one of these bags. On one side of the bag was your usual Chipotle copy – and on the other was dummy text. I'm confused as to whether this was intended to be a clever joke or if it's just a fuck up."
"Ate lunch at the local Chipotle today and managed to be completely distracted by the copy that was obviously forgotten... Since you just had a Chipotle rant I figured the community would enjoy this."
"After bringing home my Chipotle burrito last month, I took a gander at the bag it came in. One side was in English and the other side was in Latin (not Spanish like I had expected). Then it dawned on me that the Latin was actually commonly used placement text. Someone forgot to QA! Lesson of the day: It's important to double check your work!"
"Obviously those of us in the industry know what greek type is – but not sure the rest of the population does. Comp layout gone to print?"