Grimm Brothers Brew Labels

The Tenfold Collective, Loveland just polished off a stunning new set of labels for Grimm Brothers Brewhouse. Each brew features a different scene from one of three famous folktales, but with a twist (to keep it adult because it is beer, after all). Little Red Cap has an axe behind her back, making her more dangerous than the wolf. And Snow Drop doesn't look so "pure" while she's enjoying an apple.

Currently, Grimm Brothers is only selling draft to restaurants, but they plan to begin bottling next year. These designs will be incorporated into the tap handles, as well. If you want a glimpse inside the way Tenfold sold-in, designed and refined the work, check out this insightful post on Processed Identity.