Denver Mountain Parks Brochure Via Barnhart

Grab a handful of parks and rec brochures at your local visitor’s center and you’ll end up with dozens of institutional tri-folds with boring lists and tiny photos of random rocks and trees. When Denver Mountain Parks decided to update their parks guide for the first time in over forty years, Barnhart, Denver knew they had to do something totally different. This meant an oversized brochure, in full color, with NO photos, printed on 100% recycled paper. Not an easy thing to convince any client of, but DMP gave Barnhart full freedom to create something truly unique.The agency wanted to invoke feelings of wonder and nostalgia for the parks, so they drew inspiration from a number of vintage illustrations that were typical of park advertising in the early 1900s. The acclaimed illustrator Roger Beerworth was commissioned to develop a series of images for the project, including views of Echo Lake, Red Rocks, and the bison at Daniels Park. Period typography and a custom map added to the classic feel of the brochure which includes a park directory, historic background and camping tips.Denver Mountain Parks understands the value of good design to achieve real results for public causes. The piece has already been featured in the Denver Post, and will continue to raise awareness as it is distributed across the state to increase public willingness to fund this one-of-a-kind park system. You can obtain your own copy at the Denver Parks and Recreation office at 201 W. Colfax Ave., 6th floor and at any Denver area recreation center. Or download one at denvermountainparks.org.Agency: BarnhartDesign/Art Direction: Jim Hargreaves Illustration: Roger Beerworth Production Supervisor: Teresa Brown Project Management: Ryan Grange