From terrain to nightlife and its world-class sustainability project, Aspen/Snowmass sets the highest standards for ski life available anywhere on Earth. Conceived by Factory Design Labs, the ‘Before Aspen’ campaign makes sure Aspen/Snowmass continues to set the agenda — by leveraging the voices of leading industry players photographer Chase Jarvis and skier Chris Davenport.
Before Aspen brings together Prix de la Photographie de Paris winner and a renowned big mountain skier, in a creative collaboration that highlights all the one-of-a-kind game changing features the resort has to offer. Unlike traditional ski advertising, this campaign shows an array of aspects that makes Aspen/Snowmass unique, including family activities, ski school and new and exhilarating terrain. The campaign, launched to create awareness, buzz and drive ticket sales and vacations, includes print and behind-the-scenes video footage.