Legwork's Icon Sampler

NY-based Icon Omnimedia, a print and duplication house known for their elaborate and custom music packaging, contacted Denver's Legwork Studio to design their newest promotional CD sampler. Icon gave Legwork total creative freedom, as well as shared space on the sampler. The only guidelines were to use the piece to showcase Icon's print and finishing capabilities (while staying within budget).Conceptually, the agency turned to Thomas Edison for inspiration. His DIY ethics and creation of the first phonograph were a perfect reflection of Icon's culture and industry. Legwork created a series of Edison illustrations that are printed on each panel of a pocket poster. Once the package is unsealed, the inner right panel of the package has a die cut window that reveals one panel of the poster. The poster can be re-folded different ways to show a different portrait through the cut.

ICON Sampler from LEGWORK on Vimeo.Credits:Design - Aaron Ray, Sean KlassenIllustration - Aaron Ray, Sean Klassen, Joey BullockProject Management - Joey BullockProduction - Wells Tipley, Icon