Sprout Creates Innovative Research Recruiting Service

Sprout Strategy is a brand growth boutique offering brand and communication strategy, qualitative research, consumer immersions, ideation and trend identification to companies with a mission to improve the health and well being of our planet and her people.

Sprout just recently created an innovative research recruiting service called GEM. GEM digs deep into culture, into the heart of real life, to find the best possible people for qualitative research projects – no databases or professional respondents. They've eliminated the traditional screener, instead opting for a personal one-on-one interview, to save clients precious resources, time and the frustration of realizing in the middle of a group someone has lied just to make a couple of bucks.

With their exclusive partnership with Emergenetics International, Sprout's able to assess each participant's thinking and behavioral preferences to create better group interaction at the beginning of the process and stronger, more highly actionable insights on the back end.

GEM believes starting with the best people will result in the best insights and therefore the most compelling and motivating brand communication.

Stop by their new home on the web, www.findthegems.com, or drop them a line at melissa@sproutstrategy.com to learn more.